“Businesses are growing faster than their systems, and the pressure always lands on people. After decades in large organisations and entrepreneurial ventures, this pattern has proven consistent. I founded TouchPoint to give leaders back clarity and confidence to act.”
Meet Our Team
Dan TOADER
CEO & FounderI began my career in finance convinced that numbers told the whole story. Over time, I learned they don’t. Numbers only matter when they are grounded in context, people, and structures that give them meaning.
Over more than 25 years across corporate and entrepreneurial environments — spanning risk management, financial control, strategy, leadership, and building businesses from the ground up — one insight became clear: sustainable success is not driven by short-term performance alone. It depends on clarity, structure, and trust. Without them, even strong ideas lose direction, decisions weaken, and growth becomes fragile.
That understanding led me to found TouchPoint. Today, I work with entrepreneurs and growing organizations to build the clarity and structures that support sound decisions, capable teams, and resilient growth. Because lasting performance is never accidental — it is designed.
I combine academic rigor with practical experience. I am a university lecturer in Risk Management, hold a Ph.D. in Economics, and am certified in Enterprise Risk Management (IRM London) and project management, with academic training in international economics and European studies.
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Ciprian CUCU
Senior Consultant & Trainer
Ciprian Cucu is a project management consultant with more than two decades of experience working at the intersection of complexity, pressure, and decision-making. Across IT, manufacturing, finance, and services, he has seen the same pattern repeat itself: projects grow faster than the systems meant to support them.
He specializes in moments when things no longer fit together — when priorities are unclear, teams are overloaded, and delivery becomes reactive. Instead of adding more tools or frameworks, Ciprian helps organizations rebuild clarity: in objectives, roles, governance, and execution.
He works closely with leaders and teams to transform the way projects are structured and managed, moving from uncertainty and last-minute reactions to predictable, aligned delivery. His approach combines project management, Agile transformation, and coaching, always adapted to the real dynamics of the organization.
Today, Ciprian helps companies regain control over complex initiatives and build execution models that sustain growth — not just performance.
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Felicia LUCA
Senior Consultant
Felicia Luca is a Senior Communication Strategist with over 15 years of experience across internal communication, employer branding, editorial leadership, and corporate storytelling. Her work sits at the intersection of strategy, culture, and language, helping organizations articulate who they are, how they decide, and how responsibility is shared across teams. With a background spanning PR, journalism, executive support, and senior consulting, she brings both rigor and sensitivity to complex organizational contexts, translating ambiguity into clear, human-centered narratives that leaders and teams can trust.
Working alongside TouchPoint , Felicia supports organisations in building communication as infrastructure. Her contribution focuses on clarity: aligning leadership voice, decision logic, and lived experience so that risk awareness, accountability, and trust are embedded into everyday communication. She approaches crisis communication not as an isolated service, but as a test of an organization’s underlying coherence. The more clearly purpose, accountability, and decision logic are communicated in everyday operations, the less an organization needs to rely on reactive messaging when tensions rise.Felicia has worked with organizations such as HEINEKEN, Carrefour, DP World, CAPEX.com, Allianz-Țiriac Asigurări, NN Asigurări România, Sodexo, Growceanu, Revista CARIERE and others, helping them move from visibility to coherence, and from intention to shared understanding.
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Ionuț MANOLE
Ionuț is a senior consultant specialising in risk management and physical security with over 25 years of practical experience in various industries, in production, warehouses and logistic centres, retail, office spaces and successfully delivered complex projects for both multinational companies and entrepreneurs.
He designs and leads end-to-end security frameworks that protect people, assets, and operations across complex organisations. Ionuț’s work goes beyond controls and procedures: he builds security systems, governance structures, and KPIs that make risks visible, measurable, and manageable.
Ionuț assesses vulnerabilities, conducts audits and investigations, and translates findings into concrete actions that strengthen organisational resilience. From strategic security planning to crisis response and business continuity, he ensures that security is not reactive, but embedded in how the organization operates.
Senior Consultant
Clients & Partners
Testimonials
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"And everything suddenly became clear".
“I reconnected with Dan Toader, Ph.D., one of the most experienced analysts I had worked with at Ursus Breweries, who has been running his own independent practice for several years now. It felt like ‘everything suddenly became clear.”
Mihai Bârsan, The Engine/Epic Visits
